It is no secret that Google has been working hard to combine its services to make a more seamless experience for users whether they are searching for information on Google Search, sharing that information on Google+ or promoting their business with Google Adwords or Google Places. With the release of Google+ Loca they have incorporated Google Places with Google+. HubSpot has a great blog on What Local Businesses Should Know about these changes. I think the changes are positive for local businesses but at times it seems that it is a full time job just keeping up with Google.