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The Social Mom and Mobile Marketing

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A recent study Nielsen did for Women of Tomorrow highlighted the growing influence women have on purchasing decisions. The fact that women control the majority of purchasing decisions in a household is not surprising to anyone who has ever been married but online marketers should pay close attention to this group’s online and social media habits. Nielsen defines a “Social Mom” as females with at least one child who actively participates in social networking, and they are quite influential.

The Social Media Habit

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The Edison Research/Arbitron Internet and Multimedia Study 2011: The Social Habit II has been out for over a week and most people are now familiar with some of the highlights of the study such as:

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