One of the frustrations that often come up concerning QR Codes is after someone scans the code the link does not lead to a useful page. Many people will link their code to their website, often their home page, while others will link to their personal contact information or to a social media page like Facebook. This strategy can be a bit limiting. For example, if the code only links to your Facebook page the QR Code serves no purpose after the person has scanned the code and “liked” you on Facebook. If the QR Code is linked to your home page what do you want people to do when they get there? Is your home page optimized for a mobile device? Even if it looked great on a mobile device it may not be an effective landing page.