When you are redesigning your website there are a number of things that affect landing page conversion rates; the color of the call-to-action button on your website, the description of your offer, or if you have a photograph on the landing page or not. The problem is that there is no right or wrong answer on how to improve conversion rates and no master style book that says to do one thing or another. The best course of action is to experiment and try different things. Do more people click a call-to-action button when the button is red or green? Do more people sign up for your newsletter when the sign up form is long or short? Do more people respond to your blog or your newsletter? Do you get more visitors to your offers from Facebook or Twitter? It is important to conduct experiments and try different offers, social media channels, landing pages and calls-to-action to see what works best. Get rid of tactics that don’t work and duplicate those that do work. If one type of offer gets more response then make more offers that are like it and stop making offers that don’t work.