Partner Views Blog

The Social Mom and Mobile Marketing

Posted by Timothy Lorang on Mon, Nov 07, 2011 @ 04:00 AM

A recent study Nielsen did for Women of Tomorrow highlighted the growing influence women have on purchasing decisions. The fact that women control the majority of purchasing decisions in a household is not surprising to anyone who has ever been married but online marketers should pay close attention to this group’s online and social media habits. Nielsen defines a “Social Mom” as females with at least one child who actively participates in social networking, and they are quite influential.

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Tags: Research, mobile, marketing, QR Code

The Social Media Habit

Posted by Timothy Lorang on Mon, Jun 06, 2011 @ 02:00 AM

The Edison Research/Arbitron Internet and Multimedia Study 2011: The Social Habit II has been out for over a week and most people are now familiar with some of the highlights of the study such as:

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Tags: Social Media, Social Networking, Research