Even though Twitter doesn’t have as many followers as Facebook isn't growing as fast as Pinterest it is still a vital cornerstone of any social media marketing plan. Twitter does drive traffic to your website and it does contribute to new leads for businesses websites. In fact, businesses with over 1,000 twitter followers had over 6 times more traffic than businesses with fewer than 25 followers and five times more leads. (Source: Hubspot, see Lead Generation Lessons from 4,000 Businesses eBook)
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In a few weeks Edison Research will be releasing an update to their 2010 report, The Social Habit, in which they provide insights in social media usage, behaviors and trends. One of the interesting things about Twitter that they discovered while doing research with their partner Arbitron, is that 92% of Americans over 12 are aware of Twitter. This is near universal awareness. Yet only 8% of Americans over 12 actually use Twitter. That fact and the still prevalent misconceptions about Twitter leave many business owners asking why they should even be involved in Twitter. Part of the answer can be found in Edison’s report: Twitter Usage In America: 2010. According to Edison’s research Twitter users follow brands at a rate three times higher than other social networks. They are more educated than the general population, have higher incomes, are early technology adaptors, use mobile devices, and are active social media users. One of the more compelling traits of Twitter users is that they use Twitter to learn about, ask questions about and provide opinions about products and services. With over 18 million users it seems to me that businesses should not ignore Twitter.Knowing this basic information about Twitter users helps me understand the information in The Science of Retweets by Dan Zarrella, the Social Media Scientist. Read the report for some fascinating statistics on what kind of tweets are the most retweeted with the idea that the goal of a business tweet is to be retweeted and reach more people. Combining Dan’s report, the information from Edison Research, information from other sources and my own experience I have come up with my list of 15 Twitter Dos and Don’ts for Business Tweeting.