Our CEO is an award winning television writer and producer but don’t ask him to bring his video camera to your next meeting. He doesn’t have one. He knows where we can rent one but he usually rides a motorcycle and there is just no room for a camera. But Image Media Partners will work with you to develop a complete video strategy for your company or institution. This includes all aspects of video including helping you decide if you should even be considering video. We can help you define how you are going to use video on your web site, the best production methods and your video marketing strategy. We can develop a video marketing campaign, manage the entire video production process or train you and your staff how to “do it yourself.”
Video Production involves all aspects of the production from inception to the final master or on-line digital video file. Image Media Partners can do or assist in all phases of the production including:
- Script writing
- Research
- Producer/Director
- Video Production Services (renting and hiring)
Production Equipment
Photographers
Crew
Studios
Remote Equipment
Editors
Post-Production
- Distribution
Video Resource Management is that difficult assessment of taking on the responsibility of doing video in-house or outsourcing the process and all the variations in between. Some organizations can use an inexpensive camera and a laptop editor and fulfill all of their video production needs, while it is more cost effective for others to hire freelance crews and use professional studios, and a third group may need to hire full time employees and invest in high quality gear. There are pluses and minuses to each approach and Image Media Partners can help you evaluate the many options and develop a solution to meet your needs. This would include:
- Video Production Needs Analysis
- Cost/Benefits Analysis
- Staffing and Hiring Plans and Recommendations
- Organizational Planning
- Equipment Evaluation and Recommendations
- Staff Training and Evaluation
On-line Video Marketing is one of the most effective ways to attract traffic and convert customers. However there are big misperceptions about the acceptable quality of video, the channels used to distribute video, and the most effective way to use video on the internet. Image Media Partners can develop a total video plan so your video is accomplishing your goals. This would include:
- Video Marketing Evaluation
- Social Media Video Evaluation
- Video and Social Media Marketing Plan
- Measurement of Video Effectiveness
Training and Workshops are often what is needed for an organization to start taking advantage of the benefits of using video. Image Media Partners hold workshops and training classes for staff or individuals. These classes can include:
- Production Techniques for the field or studio
- Camera Use
- Audio
- Lighting
- Editing
- Making good video on the cheap