My friend, have you leapt into text message marketing to engage customers yet?
If not, it‘s time! Texting has eclipsed even email and other digital channels in open and response rates. Over 97% of US consumers have SMS enabled, presenting a huge growth avenue.
But executing text campaigns isn‘t as simple as tapping out a few messages on your iPhone… Effective SMS marketing requires specialized tools to overcome challenges like:
- Composing long messages on tiny mobile screens
- Managing thousands of subscriber contacts
- Achieving deliverability and 90%+ response rates
- Staying TCPA compliant with consumer text consent laws
- Keeping costs affordable even for small businesses
- Continuously improving performance over time
That‘s why leveraging purpose-built text marketing software is an absolute must! And TextMagic, founded way back in 2001, is a pioneering leader in the space.
Over 300,000 businesses trust TextMagic as their text messaging command center. With its robust web and mobile apps, you‘ll have an intuitive interface for composing messages, importing contacts, personalizing texts, analyzing results and more.
Two-way messaging facilitates engaging, conversational dialogue with every lead. Real-time SMS alerts keep customers satisfied. And seamless CRM integrations enable leveraging TextMagic right alongside your existing martech stack.
Over the next 2,800+ words, we’ll dive into TextMagic’s features for powering your SMS efforts. I’ll provide an in-depth analysis of use cases, competitive comparisons, pricing breakdowns and ideal customer profiles to help determine if TextMagic is the right text marketing software for your organization.
Let’s get started!
The Rise of Text Messaging Marketing (And Challenges Faced)
We touched briefly on why text message marketing is exploding. But let’s explore the growth forecasts and inherent challenges with SMS campaigns in more detail…
The Staggering Growth of Business Text Messaging
Consumer affinity for texting over other communication mediums is unmatched. Caller ID and robocalls have made phone calls feel invasive. Email inboxes are overflowing, with open rates declining.
However, SMS open rates still hover north of 98%! Once opened, 90%+ response rates are common for text messages.
As customers continue embracing messaging, forecasts estimate 87% annual growth in business SMS volume through 2023.
The direct, yet non-disruptive nature of texts is irresistible for consumers. Businesses stand to massively benefit from tapping this demand.
But critical complications exist…
Why Effectively Executing Text Marketing is Challenging
If high open and response rates make SMS marketing so compelling, why don’t more small businesses do it?
Several barriers often prevent effective execution:
1. Composing Messages on Mobile Devices is Painful
While consumers love reading texts on mobile, crafting marketing messages on tiny touchscreen keyboards is tedious and error-prone.
2. Contact Management at Scale Gets Unwieldy
uploading, organizing and segmenting thousands of subscriber contacts from disparate sources is cumbersome without purpose-built tools.
3. Achieving Strong Deliverability Rates is Hard
The average business text message deliverability rate is just 75%. Maximizing delivery and responses requires expertise.
4. Staying Compliant with Consumer Laws is Tricky
With the federal TCPA law requiring explicit consumer consent for promotional texts, staying compliant at scale is challenging without properSMS software.
5. Managing Costs While Still Engaging Customers
With typical SMS costs ranging from $0.10 to $0.75 per message sent, affordability while still actively engaging customers can prove difficult.
Let’s explore how TextMagic helps you overcome these barriers to unlock texting’s potential!
TextMagic – At A Glance
Before diving into features for overcoming SMS marketing complications, let’s recap what TextMagic brings to the table:
🔷 Founded 2001 – Over 20 years perfecting text messaging software
🔷 300,000+ Customers – Trusted by leading enterprises and SMBs alike
🔷 User-Friendly Apps – Robust browser-based and mobile apps for managing SMS campaigns
🔷 Globally Scalable – Cover 700+ networks across 190+ countries
🔷 Advanced Features – Mail merge, two-way messaging, templates, automation…
🔷 Zapier Integration – Connect TextMagic workflows into your existing business stack
🔷 Deliverability Focus – Ensures maximized text delivery and response rates
🔷 Affordable Pricing – Cost-effective SMS rates starting at just $0.04
🔷 Secure – SOC 2 compliant, with extensive security standards in place
…Now let’s explore how TextMagic helps you overcome common SMS marketing complications.
Conquering Text Marketing Challenges With TextMagic
We covered the biggest struggles—like scaling contacts, deliverability woes and legal compliance—that threaten SMS success.
Armed with 20+ years of SMS expertise, TextMagic breaks down barriers with ease:
Streamlined Message Composition
Forget tedious mobile keyboard typing. TextMagic provides full-featured browser-based and mobile apps for easily drafting marketing messages.
Robust templates, mail merge for personalization, saving messages as drafts and more make light work of creation.
Seamlessly Managing Mass Contacts
TextMagic’s dedicated Contacts module lets you cleanly organize customers however you wish – by location, lifecycle stage, demographic info and more.
Upload and integrate thousands of contacts from your CRM or other databases in a few clicks.
Expert Deliverability Guidance
With the average business SMS deliverability rate just 75%, TextMagic’s specialized SMS network guidance maximizes delivery and response potential.
Built-in analytics provide insights for honing messaging and optimizing contact data quality too.
Legal Compliance Assistance
TextMagic helps you manage TCPA compliance with proof of consumer consent and double opt-in functionality upon sign up.
Geo-targeting also restricts sending texts outside DND list areas to avoid regulatory issues.
Cost-Effective Scaling
With SMS infrastructure costs and telecom fees often causing high per-message pricing, TextMagic streamlines sending to achieve rates as low as $0.04 while still covering 190+ countries.
Volume discounts also kick in for mid to large scale text marketing needs.
Let’s now explore TextMagic’s varied capabilities for empowering your SMS efforts.
Key TextMagic Features and Use Cases
We’ve addressed the critical complications threatening SMS success – but how exactly does TextMagic eliminate friction through its feature set?
Plenty of excellent capabilities exist, but I want to focus on six that truly empower your text marketing initiatives:
1. Conversational SMS Marketing
Many text platforms focus just on outbound notifications. But the two-way messaging capabilities in TextMagic facilitates engaging, back-and-forth conversations.
When a recipient responds to your SMS message, continue nurturing that lead directly within TextMagic workflows rather than losing context.
Such conversational texting converts high-intent leads faster thanks to quick replies and no app switching needed. With response rates over 90%, it’s foolish not to capitalize on interested recipients!
2. Personalized Bulk Messaging
Sending non-personalized blasts is bad form in this age. But scaling personalization is tough, right?
Not with TextMagic! Mail merge functionality dynamically inserts custom fields for each customer when sending messages in bulk.
Further customize via reusable templates tailored to various buyer stages and segments for more relevant texts.
3. Sync Workflows Into Existing Business Systems
Rather than an isolated tool, TextMagic integrates workflows into your existing CRM, email marketing platform and other infrastructure through Zapier.
As just one example, when a lead engagement score threshold is met in your CRM, automatically enqueue that subscriber in TextMagic for timely SMS nurturing.
4. Real-Time Alerts for Services Businesses
For home services, transportation, deliveries and similar local businesses, real-time TextMagic alerts improve satisfaction by keeping customers updated.
When the cable technician is en route, when a food delivery driver arrives and more – automated SMS notifications eliminate endless customer call requests.
5. Surveys Drive Product Feedback
Getting candid, unbiased feedback from customers on new products, features and more is invaluable but challenging.
With TextMagic campaigns, distribute SMS-based polls and surveys with just a few clicks. Feedback flows in fast thanks to 98%+ open rates. Integration with platforms like Typeform easily analyzes results too.
6. Location-Based Targeting
Why spam contacts with irrelevant texts? Geo-fencing ensures only nearby subscribers receive alerts – like when a shopper who showed interest passes within a 1 mile radius of your store.
Such location-based SMS targeting drives 4X higher response and conversion rates according to studies.
This is just a small sample of TextMagic’s diverse feature set catering to various communication workflows. But how does it compare against rival text marketing solutions like SimpleTexting or Constant Contact?
TextMagic Competitor Analysis
Plenty of tools exist for text messaging – but not all live up to business demands. How does TextMagic compare to alternatives like SimpleTexting, Zendesk or Constant Contact?
Vs. SimpleTexting
Where SimpleTexting Wins: Extremely simple interface perfect for small biz owners
Where TextMagic Wins: More advanced features like mail merge personalization, Zapier integration and deliverability-maximizing SMS network
Verdict: SimpleTexting better for microbusinesses just starting SMS marketing, while TextMagic empowers large-scale efforts
Vs. Zendesk
Where Zendesk Wins: Seamless integration if already using Zendesk for customer support ticketing
Where TextMagic Wins: Over 20 years perfecting an SMS-first solution with richest pure text messaging features
Verdict: Choose Zendesk mainly if needing integrated customer service; otherwise TextMagic superior for text marketing
Vs. Constant Contact
Where Constant Contact Wins: Also includes email marketing and landing pages in one platform
Where TextMagic Wins: Can’t match TextMagic’s two-decade SMS focus with proven deliverability track record
Verdict: Go Constant Contact if integrated email/SMS combo needed; TextMagic best for specialized text marketing
For serious SMS initiatives, TextMagic shines over these alternatives in depth of features,deliverability technology and SMS expertise.
Now, let’s tackle the pricing and plan options with TextMagic.
Breaking Down TextMagic’s Affordable SMS Pricing Plans
What exactly will you pay to leverage TextMagic’s excellent text messaging capabilities? Here’s a pricing breakdown:
Messaging Plans
🔸 Starter: $25/mo for 25 messages
🔸 Business: $45/mo for 90 messages
🔸 Business Ultra: $65/mo for 800 messages
Per Message Overages
Send SMS domestically for just $0.04 each in the US, with MMS multimedia also at $0.04. There’s no large markup despite advanced capabilities.
International Pricing
SMS/MMS sent internationally to supported destinations also just $0.04. Covering the entire globe.
Volume Discounts
For mid to large scale SMS programs sending thousands-plus messages per month, automatic volume discounts apply:
🔹 $0.03 per message at 5,000+ monthly
🔹 $0.02 per message at 100,000+ monthly
Very reasonable, especially compared to competitors. And no hidden fees exist!
Who is TextMagic Best Suited For?
We’ve covered lots of ground detailing TextMagic’s capabilities. But what types of businesses stand to gain the most?
1. Small eCommerce Companies
Nurture customers post-purchase, advertise flash sales, highlight online order updates, and much more. TextMagic affordably powers these workflows.
2. B2B SaaS Startups
Onboard trial users quicker and convert more leads by engaging interested prospects via two-way SMS chatting.
3. Local Services Providers
SMS updates on technician arrival times and appointments for plumbing, electrical, HVAC and similar home services wins customer loyalty.
4. Digital Marketing Agencies
Manage SMS initiatives for varied clientele thanks to bulk messaging personalization functionality, reusable messaging templates and more.
Those are just a few examples – the use cases are extremely wide-ranging.
Key Takeaways and Next Steps
We’ve covered a ton assessing TextMagic’s suitability for spearheading your SMS marketing – from addressing critical texting challenges, examining must-have features, comparing alternatives and breaking down transparent pricing.
Let’s recap the key takeaways:
💬 With expert SMS deliverability guidance, text open rates exceeding 98% and response rates surpassing 90% are achievable at scale
💬 Two-way messaging facilitates frictionless lead nurturing and conversions via engaging dialogue
💬 Mail merge personalization and messaging templates enable 1:1 dynamic messages even when broadcasting in bulk
💬 And pricing starts at just $0.04 per message sent domestically – extremely affordable!
The time is now to augment your existing marketing systems with text messaging capabilities.
Visit TextMagic.com and kickstart your free trial today to experience its SMS power firsthand. Within minutes, you’ll be set up and ready to compose professional messages reaching customers around the globe.
I’m confident you’ll be amazed. But if any questions exist on getting rolling with text marketing through TextMagic, reply to this very SMS and I’ll help out!
Speak soon,
[Your name]
