Imagine opening an email, social media post or website, and the first thing you experience is a compelling video. One that instantly captivates your attention while informing and even entertaining you. Sound powerful? Videos do just that while forging an emotional bond faster than any other medium.
Let‘s examine 7 science-backed reasons why enterprises of all sizes need to urgently embrace video content for engaging modern audiences while also accelerating growth.
1. Videos Are Processed 60,000X Faster By The Human Brain
According to neuroscience research, the brain processes images 60,000 times faster than text. 90% of information transmitted to the brain is visual.
Why does this matter? It explains why video demands focus, conveys context better and is remembered more vividly versus static images or long blocks of text.
Video drives higher comprehension as motion visuals trigger various areas of the brain simultaneously. Viewers get to hear facts, see scenes unfold, understand emotions via expressions and more.
The stimulating nature of videos is also why people get engrossed in cinema or get hooked onto addictive smartphone apps like Instagram, YouTube and TikTok which are video-centric.
2. Videos Can Boost Conversion Rates Over 80%
Videos don‘t just capture attention better. They also inspire action stronger compared to other media.
According to research by Wyzowl, 96% of people say watching product videos make buying decisions easier. Another survey found adding video led to conversion rate increase over 80%
Why does video impact sales exponentially? Humans inherently follow people they trust. So when a video shows real users sharing first-hand product experiences, it builds credibility unmatched by claims made through text or spokespersons.
Videos also allow you to demonstrate precisely how your offering delivers value. Showcasing utility and real-world results through a visual medium convinces visitors faster to become buyers.
Finally, videos convey the emotional rewards of customer journeys that static sales copies cannot match. This compounds trust in your brand promise.
3. Videos Increase Website Engagement Drastically
Viewers spend 100% more time on pages having videos. They are 64% more likely to make a purchase as well.
Videos boost durations as visitors consume information through sight and sound – two senses simultaneously triggered to keep them engrossed.
Higher engagement signals search engines about your relevance and authority as a brand.
So more people discovering and staying longer on your content via videos lifts website rankings. Which further cascades visits via SEO traffic.
4. Videos Connect With Audiences More Meaningfully
Imagine trying to describe an intricate product like a foldable smartphone via text. Versus showcasing the unfolding mechanism and fluid UX through a video ad.
Videos build an instant emotional bridge faster by:
- Demonstrating how you help customers in their journeys
- Storytelling around genuine pain points and your solutions
- Spotlighting people benefiting from your offering
Such authentic connections inspire audiences to further explore your brand and buy into your vision.
This explains why video testimonials convert 200% higher than text-based stories. Higher relatability through videos proves decisive in purchase decisions.
5. Distributing Videos Widely Maximizes Impact
With video‘s meteoric rise, leading companies are prioritizing "video-first" strategies for reaching wider audiences by:
- Natively hosting videos on websites and blogs
- Building branded video content libraries on YouTube
- Promoting video clips through multi-network social media ads
Wistia research reveals a single video asset optimized for search can drive 25% more overall site traffic. More touchpoints through videos multiply opportunities for clicks and conversions.
Thoughtful distribution also means repurposing video content into formats like embedded social posts, ads and interactive elements as per platform specifications.
This facilitates consuming without friction across screens while relaying core messaging.
6. Optimal Video Length And Quality Scores Higher
With shrinking user attention spans, the best performing business videos are:
- Less than 2 minutes long
- Professionally produced
- Mobile-first square formats
Lower third graphics, slick motion designs, steady camerawork indicate investment into understanding your customers through video.
Higher perceptions of quality keep audiences glued while driving shares and engagement metrics crucial for reach.
Investing in video scripts, professional gear, editing software and simple production techniques guarantees optimal video results.
7. Videos Consistently Outperform Other Marketing
2100% higher click-through rates.
157% higher organic traffic.
135% more shares.
Still wondering if video content is worth prioritizing?
Video unequivocally drives higher visibility and measurable impact across metrics versus text and images.
With video projected to constitute 82% of internet consumption by 2023, now is the time to evaluate video-centric tactics for measurable gains in customer acquisitions and revenues.
Video marketing represents an invaluable avenue for resonating with modern users while accelerating business growth they enable connections and storytelling less emotive formats cannot match.
I hope examining the science and statistics behind video‘s explosive impact convinces you to finally invest in video creation and distribution if you haven‘t already.
Reach out in comments below if you need any help in getting started with harnessing the power of business video content.
